Get Help with Your Personal Marketing Plan (Sample)
A marketing plan is a unique work that outlines the marketing efforts for a specific service or product.
The specific peculiarities of marketing plan writing depend on the product, industry, and the purpose (for instance, offering the product in general or a simple description of the product line). Undoubtedly, a marketing plan for a small bakery will be different from the marketing plan of the huge company offering the cleaning services. If you need to write a personal marketing plan, you have two options and both of them have their benefits. Thus, you can try to create a marketing plan on your own by sacrificing your hobbies and personal life, or you can order the services of the custom essay writing company and relax.
How to Write a Good Marketing Plan?
- An executive summary. If you want to write a marketing plan, you should know that first of all, you need to write an executive summary (an abstract). The fundamental goal of this part is to provide the audience with brief information about the product, its promotion, and distribution. The executive summary should describe not only the product or service offered by the company but also its relevance to the specific industry. An executive summary should contain a position statement that will clearly reflect the philosophy of the organization.
- The company`s overview. The second important stage of writing your marketing plan is writing a brief overview of the company. This section should include a description of the product (service), the company`s mission statement, and assessment of the key competitors, as well as the company`s SWOT analysis.
- 4Ps of marketing. The last, but the equally important element of any marketing plan, is the description of the price, place, and promotion of the particular product. A comprehensive marketing plan enables the manager to select the right strategy for the product`s promotion. In particular, you have to pay attention to the development of the pricing strategy. It should describe the variable and fixed costs, the willingness of the target segment to purchase the product, as well as the prevailing market rates. The distribution strategy should outline the ways of selling this particular product to the target audience. Finally, you need to discuss the sales promotion strategies paying attention to the coupons and free samples used by the company.
If you still have some difficulties with understanding the essentials of this assignment, feel free to download the marketing plan sample. Beware of copy-pasting anything from this document, as it is only an example.
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